04, 2012
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Reviews

Amazon.com Review: Sun Tzu and the Art of Modern Warfare

"When the strike of a hawk breaks the body of its prey, it is because of timing." So wrote the Chinese strategist Sun Tzu more than two millennia ago in the text that has come to be known as The Art of War, one that guides military planners to this day.

Former infantry officer Mark McNeilly examines the lessons of Sun Tzu's book not metaphorically, as he did for the boardroom in his Sun Tzu and the Art of Business, but literally, considering its dicta on such matters as the necessity of speedy action and solid leadership in the light of real battles and campaigns throughout history--and those yet to be fought. For instance, McNeilly looks at the Allied victory over Iraq in the light of Sun Tzu's pronouncement, "Just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness."

Matching intelligent commentary with a complete text of Sun Tzu's classic, McNeilly's book is of much interest to students of military history and current events alike.

-- Gregory McNamee

Northwestern Review

”Kmart, AT&T, Xerox and GM would have saved themselves billions of dollars if their past CEOs had read this book.”

-- Phil Kotler - Marketing Thought Leader: Northwestern


Entrepreneur Magazine Review

If you've ever felt that business is like war, a new business book based on the teachings of an ancient Chinese warrior has much to offer.

-- Entrepreneur Magazine


Academy of Management Executive Review

This book is fun and serious... this is a fast and interesting read. I recommend it to anyone interested in strategy.

-- Academy of Management Executive


Strategy & Leadership Journal Review

If you have begun using Mark McNeilly's Sun Tzu and the Art of Business to improve your operations, you're undoubtedly a leader. If you plan to read the book in the near future, you're certainly a comer.

-- Strategy & Leadership Journal

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