Book Recommendations from Mark McNeilly
“To rely on rustics and not prepare is the greatest of crimes; to be prepared beforehand for any contingency is the greatest of all virtues.”
Strategy | Technology | Competitive Intelligence | Futures
Management | Personal Growth | Marketing
> Strategy
Sun Tzu and the Art of Business: Six Strategic Principles for Managers by Mark McNeilly
(Hey, what can I say?)
Value Migration: How to Think Several Moves Ahead of the Competition by Adrian J. Slywotzky
Global Strategies: Insights from the World's Leading Thinkers by Barnevik and Kanter
Co-opetition: A Revolutionary Mindset That Combines Competition and Co-operation by Branderburger and Nalebuff
The Balance Scorecard: Translating Strategy Into Action by Kaplan & Norton
Competitive Advantage: Creating and Sustaining Superior Performance by Michael Porter
Cases In Competitive Strategy by Michael Porter
Competing for the Future by Hamel & Prahalad
Games, Strategies and Managers by John McMillan
Competitive Dominance: Beyond Strategic Advantage and Total Quality Management by Tang & Bauer
Competition in the 21st Century by Kirk W. M. Tyson
The New Strategists: Creating Leaders at All Levels by Wall & Wall
How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit by Guy Kawasaki et al
Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer by Goldman et al
Ethics Through Corporate Strategy by Daniel R. Gilbert
The Alliance Revolution: The New Shape of Business Rivalry by Gomes-Casseres
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> Competitive Intelligence
Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael Porter
Competitive Intelligence: From Black Ops to Boardrooms by Larry Kahaner
The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information About Your Competitors by Leonard M. Fuld
Business Intelligence System: A New Tool for Competitive Advantage by Ben & Tamar Gilad
A New Archetype for Competitive Intelligence by McGonagle & Vella
Perfectly Legal Competitor Intelligence: How to Get It and Profit from It by Douglass Bernhardt
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> Management
Managing in a Time of Great Change by Peter F. Drucker
Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success by Freiberg & Freiberg
Forbes Greatest Business Stories of All Time by Daniel Gross
Leading Change: Shaking Up the Organization by John P. Kotter
The Leadership Triad by Dale E. Zand
A Simpler Way: Lessons from Nature About Structuring Complex Organizations by Wheatley & Kellner-Rogers
The Fifth Discipline by Peter M. Senge
Organizing Genius: Case Studies of Great Groups, from the Manhattan project to Disney's Animators by Warren Bennis & Patricia Ward Biederman
Jamming: The Art and Discipline of Business Creativity by John Kao
My Years with General Motors by Alfred P. Sloan
Against the Gods: Risk Management in the Making of the Modern World by Peter Bernstein
Get Better or Get Beaten!: 31 Leadership Secrets from GE's Jack Welch by Robert Slater
Knowledge for Action: A guide to Overcoming Barriers to Organizational Change by Chris Argyris
The Second Curve: Managing the Velocity of Change by J. Ian Morrison
Best Boss, Worst Boss: Lessons and Laughs from the International "Best Boss / Worst Boss" Contests by Jim Miller
One Minute Manager by Blanchard & Johnson
The Dilbert Principle by Scott Adams
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> Marketing
Marketing Management: Analysis, Planning, Implementation, & Control by Philip Kotler
Positioning: The Battle for Your Mind by Ries & Trout
Market-Driven Strategy by George Day
Managing Brand Equity: Capitalizing on the Value of a Brand Name by David A. Aaker
Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information by Vincent Barabba
The Future Consumer by Frank Feather
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> Technology
The Digital Economy: Promise and Peril in the Age of Networked Intelligence by Don Tapscott
Skunk Works by Ben Rich & Leo Janos
Crossing the Chasm by Geoffrey A. Moore
Inside the Tornado by Geoffrey A. Moore
Only the Paranoid Survive by Andrew S. Grove (Intel's CEO)
Management of Technology and Innovation: Competing Through Technological Excellence by P. N. Rastogi
The Second Curve: Managing the Velocity of Change by Ian Morrison
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> Futures
The Art of the Long View by Peter Schwartz
Competition in the 21st Century by Kirk W. M. Tyson
Applying Methods and Techniques of Futures Research by Morrison, Renfro & Boucher
The World in 2020: Power, Culture and Prosperity by Hamish McRae
Creating A New Civilization: The Politics of the Third Wave by Alvin & Heidi Toffler
Powershift: Knowledge, Wealth and Violence at the Edge of the 21st Century by Alvin Toffler
The Age of the Network: Organizing Principles for the 21st Century by Lipnack & Stamps
The Coming American Renaissance by Michael Moynihan
Megatrends Asia by John Naisbitt
The Futures of Women: Scenarios for the 21st Century by McCorduck & Ramsey
The Future European Model: Economic Internationalization and Cultural Decentralization by Ostrom Moller
Clicking: Spotting Trends in Order to Achieve Success and Personal Fulfilment by Popcorn & Marigold
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> Personal Growth
Zen in the Martial Arts by Joe Hyams
The Book of Five Rings by Miyamoto Musashi
The Seven Habits of Highly Effective People by Stephen R. Covey
The Tao of Leadership by John Heider
Getting to Yes: Negotiating Agreement Without Giving In by Fisher, Ury & Patton
How to Think Like a CEO by D. A. Benton
Creative Solution Finding: The Triumph of Full-Spectrum Creativity over Conventional Thinking by Nadler & Hibino
De Bono's Thinking Course by Edward de Bono
A Whack on the Side of the Head: How You Can Be More Creative by Roger von Oech
We Are All Self-Employed: The New Social Contract for Working in a Changed World by Cliff Hakim
The 1996 What Color Is Your Parachute by Richard Nelson Bolles
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